A case of premature e-promotion? Green books are worth it.
Kermit was right. It’s good to be green.
But my question is, what took us so long? There’s something that’s been puzzling me for a very long time.
Ecology.
Remember that word? It was hip. It was in the mainstream. People drove economy cars. Caring about the environment mattered.
Or so we thought.
That was then and this is now. Somewhere in between waiting for rationed gas on lines in the 70′s and the current European prices of petrol, America developed amnesia.
People downsized to economy cars. Slowed down to 55 mph and shared rides. Conserved wherever they could. What happened in between?
Fast forward to the edge of the 20th century and suddenly cars of bloated proportions became the trophies of the well to do and the seemingly hip. An economy car upgrade was a six cylinder engine and if you wanted real power, eight. Weren’t we done with that mentality?
Regression. How sad.
We slipped into pre -ECOLOGY mentality, forgot all we had learned about saving the planet and commenced to waste, waste, waste. We even forgot the word.
Even moving to Florida from Oregon in the late 70′s was baffling.
For the entire four years of my residence in the majestic northwest, recycling had been a fact of life for a long time. (Oregon’s has always been ahead of the environmental curve. Ask them how long they’ve been green).
In my former life as a publicist to things besides the world of books, I got to work on the “new” recycling programs instated in Florida. That was in the early 90′s.
Wow. It only took Florida about twenty years to catch on.
And, now it’s 2008 and the word “ecology” has disappeared and everything has suddenly become fashionably “green.”
We’re paying attention to mileage on our cars again. Deja vu.
Recycling like bandits. Carrying canvas bags to Whole Foods. Even Publix. And, the blessed HOV lane with Prius privileges.
We’re bandying about words like sustainable. Our light bulbs are environmentally friendly. Our carbon footprint is important. (I’m still trying to get what exactly that means) People seem to care again.
It’s the same old story. Hit folks in their pocketbooks and they wake up from their comas like bears out of hibernation.
Don’t get me wrong. I’m all for environmental conservation, consciousness, renewal, whatever you want to call it. Always have been.
I just wonder how when we’re fat and happy and gasoline is flowing like liquid gold through our engines, we can forget where we come from. In the most primal sense.
I hope we have better sense this time around. If, in fact, Mother Nature has granted us that time.
So, now that I’m done ranting, I can segue into the real theme of this blog post. Premature e-promotion.
It’s all about The Green Beauty Guide.
And, I’m tremendously excited about promoting this book, even months before it’s on your bookstore shelves. (You know what to do, sneak a peek at amazon now).
No, Julia Roberts is not in endorsing this book, but I am. And I’ve talked to the distinguished author, Julie Gabriel, and she’s the real deal. She’s detailed everything you’ll need to know about what to apply to your face, body and hair without contracting a fatal disease. Don’t be scared. But, be armed with good information.
The Green Beauty Guide also contains recipes to whip up some healthy creams and potions for yourself. Based in the UK, Julie’s also coming out with her own green beauty line, Petite Marie Organics, which is safe for both mom and baby. Put me on your list for cosmetic guinea pigs, Julie! (I hear she’s looking for a distributor in the U.S.)
You’ll be hearing more about this one. That’s a promise.
What I remember when I get to promote a book like this is that, I’m the lucky one. Supporting a good book, and a good cause makes it all worthwhile.
May you be green with envy.
That’s all for now.
Have a peek at the beautiful author with the beautiful green book…Julie Gabriel
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