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ode to the iphone camera – an amateur’s dream – publicity tool extraordinaire

July 1, 2008 at 7:02 am


I found out two things: 1) my iphone camera takes lousy photographs at night – inside or out; and, 2) if you set the blog command for “full size” photos, iphone photos reveal their flaws.

All the photos you’ve seen on this blog have been taken by my trusty iphone. It truly takes better picture than my Olympus Stylus. Those sunsets you saw posts ago were untouched iphone photos. Really.

I mean, I can “andy-warhol-ize” my portrait as you witness on my masthead. (another iphone camera masterpiece), but I don’t think my snapshots can stand up to the real thing. Photographers out there are whispering, “no s—-t”. Ok, so I’m no Steiglitz.

But, I will stand by my iphone photos and really think that Apple is missing out by not making me their number one spokesperson. I mean, just like books. Just like music. Just like anything I love, I can’t stop kvelling* about it. 

I am a publicist even in my sleep. It’s a mixed blessing. Ask my co-workers. Then ask my friends.

That’s how it is, all you college students looking for a career in pr. It’s partly a learned skill but the element that will sustain you is your personality. Not the painted on smile. Not the on cue giggle. (a dash of ADHD doesn’t hurt either)

It’s the true excitement for what you represent that will get you the most mileage. You can put it on, and, trust me, you’ll have to, but there’s an essential ingredient that we publicist creatures share. Enthusiasm. The real thing.

So, what we really are are hawkers and when we hawk from our guts we’re more likely to influence our prey. Sounds birdlike, doesn’ it?  

Tito, my parrotlet (pocket parrot)

*Kvell is from the Yiddish word kveln ’to be delighted’, related to Germanquellen ’to well up; gush’.  (from Words @ Random – The Maven’s Word of the Day)

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About this Blog
I started this blog to create a "salon" type atmosphere where aspiring and seasoned authors, book lovers and lovers of the creative process can convene. My contribution is a mix of what's going on at my day job at HCI Books and beyond. And, beyond, in my imagination casts a pretty wide net.Creative posts are welcome but must fit in to the prevailing theme. (Say "book" a couple of times in your post, at least!) I'm PR Director at HCI for 14 years, consulting on the side, blogging, and studying operatic singing. I'm mother to Tito, Kiwi, Rashi and Mochi, three tweety birds and one puddy cat, respectively. I live high up over the beautiful intracoastal waterway and Atlantic ocean and I love snapping scenic photos on my iphone. I love the beach, and would be happy just pitching a tent there (with air conditioning). Welcome.