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Mochi-in-a-bowl (in his Halloween orange)

October 31, 2008 at 6:37 am

 

Boo! Happy Halloween from Mochi and me! 

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Helpmewithmyblog.com – please!

October 30, 2008 at 7:10 am

Ok, I know this post sounds kind of desperate, and it kind of is, but there’s this wall that I hit…A colleague reassured me that I must truly be a writer if I’m experiencing “block.” This tickled momentarily but soon I returned to my despair. 

Simultaneously, I remember designing this space for guests to chime in, not just in the comment area, but as guest bloggers. Many of you have promised to send something. You know who you are. Ok, come on, already!! And, those of you peeking at me know you have it in you to contribute some bloggy gem. 

It’s time.

How can I have a salon without you? (oh to time travel to Paris and join Gertrude Stein and company or the Round Table at the Algonquin) If it’s all Kim Weiss all the time, it is very un-salony. Remember, this place is mostly about books but is begging for all representations of creativity that can squeeze inside of our little PC and MAC boxes. I have yet to post videos, but would love to. Your book reviews, professional tips, poems, rants, interviews, photos. Bring em on.

People are clicking on from all around the world. It’s so exciting to see places like Poland, Singapore, Holland, Italy, England, and many more places on my diagnostic pages.

Kim Weiss Talks Books & Beyond is ready to share your voices. Think about it. Or don’t and just send an impulsive post.

I’m having growing pains and you can help.

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Wednesday

October 29, 2008 at 6:55 am

 

the doors of mystery

the doors of mystery

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Publicity tip: transform your friends into your marketing team

October 28, 2008 at 6:55 am

Transform your friends into you marketing team? Bring your friends into your business? Personally, I’ve crossed that line once or twice with unhappy results but what I’m going to share with you is different. In this case, nobody will owe anybody anything. Simply, it’s a request to help you make your book a bestseller. Your friends can participate or graciously decline. No hard feelings.

You’ve heard of the infamous “amazon bestseller campaigns.” In the book marketing culture for several years now, it’s about creating a viral marketing effect in a particular time frame designed to stimulate people to buy your book at once. The more elaborate (and expensive) versions include the incentive of premiums, free stuff, to gain if you join in.

My version is less complicated and works best if you have a good size list of friends and colleagues. It’s really not recommended to include unqualified strangers in your campaign. There are spam laws that you don’t want to mess with.

Here’s how it goes. Let’s assume that this event will coincide with the launching of your book (congratulations!). Draft a letter to your audience announcing the birth of your baby book. Tell them about the book and very early in your letter ask them to join you in making it a bestseller. Who wouldn’t want to do that? (I trust you’re not including your enemies on your list)

Ask your friends to consider purchasing your book on amazon on a given day or range of days. The smaller the list, the better it would be to target a single day. Then ask them to do one better. Ask your new virtual marketing team to invite THEIR friends to join in on your behalf. There’s really nothing new here. It’s the classic, “tell two friends, have them tell two friends…”, etc. It’s just now we have our supercharged macs and pc’s to drive our point.

Feel funny ? If you do for a moment, that’s a sign of integrity.  I applaud that moment but I promise, it will pass. In my experience, friends and colleagues really want to help. Most of the time we’re just to afraid to ask. And you know the adage, “if you don’t ask, you don’t get.” 

Ok, I’m done with little quotes and adages.

The last ingredient you might want to consider is offering some incentive to your friends and to their friends. Perhaps they’d like your autograph on their book. Maybe a paragraph or chapter in your next book (just kidding). Whatever you come up with, do something to make them feel appreciated. You could even hold a “watch my amazon ranking” party at your home or out somewhere. Make it fun. For those of you with huge lists, you lucky people, you might want to come up with some virtual event.

Think of the possibilities. Your viral friends campaign may turn out to have more impact than you’d imagine. And, especially when you time it during the execution of additional marketing tricks. Try to create a confluence (I love that word) of publicity and marketing events around the same time period. The goal being, expose yourself to as many people at once as possible. Sounds racy, doesn’t it? But, I kid you not. 

A lot can happen.

Your friends are still your friends and you have a bestselling book. They feel a part of it and everybody’s happy.

Life is good.

If it were only that simple.

Best wishes and ask me questions if you’re looking for more details You can also ready about this campaign in my posts about Richard Bandler’s book, Get the Life You Want.

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The upside of family visits – good book recommendations

October 27, 2008 at 5:30 am

A fair portion of my immediate family descended upon me and the critters this weekend and we made do with the crammed quarters of my celebrated penthouse. Thank goodness for the view and thank goodness for the terrace should anyone misbehave. The happy news is we haven’t lost anyone yet. It was a little overcast with intermittent misty showers and the occasional gust of penthouse wind. Surfers were lapping up their favorite bi-product of these stormy days — gnarly waves (dude).

With less than optimal Florida weather, when we weren’t watching dvds, we were curled up in our respective nooks with our trusty books. So, what does an 84 year old retired teacher/secretary curl up to? How about a clinical psychologist and psych professor husband? Never mind me. I’m still plodding through the baby boomer lit, rock n’roll memoir of King, Mitchell and Simon (Girls Like Us)

Then I decided to extend the question to family that wasn’t present namely my art teacher sister, her college-bound gifted daughter and my poet niece. There are some other kin that I will investigate at another time. From what I’ve observed today, this family is better than Shelfari.

Ok, here it goes. Dear old mom the former teacher is reading the latest in the Alexander McCall Smith “no.1 ladies detective agency series,” The Miracle at Speedy Motors. Egghead brother-in-law and psychology professor (did I mention, with a chair at Carnegie Mellon?) is reading Enemies: A Love Story by Isaac Bashevis Singer. Some of you may remember the film with Angelica Houston.

The wife of my genius brother-in-law, which would make her my sister, the eldest at that, is reading The Spirit Catches You and You Fall Down by Ann Fadiman. She was also packing a poetry book, All Things Seen and  Unseen by Dan Masterson. What’s more, she couldn’t help but give a shout out to all of Jhumpa Lahiri’s books having most recently read Unaccustomed Earth. She was a little disappointed that my only contact with Lahiri’s work was via the movie version of The Namesake. I was only marginally ashamed.

The poet daughter of the entwined psychologists, is reading Play It As it Lays by Joan Didion.

Now that the house guests are accounted for, let’s investigate the literary intake of my middle sister and that of her bionic-brained daughter. I was happy to hear that her most recent read was The History of Love (remember my early post kvelling over this book?). She, too, loved this book.  Now she’s struggling through a book she’s not too crazy about for her school’s professional development book club called Family Matters. Poor dear. The daughter is still in the required reading mode at high school currently devouring The Scarlett Letter.

the sisters Weiss

What fun, don’t you think? All my adult life I have relied on these very people to suggest books to me and I’ve almost never have had to look any further. Rarely, if ever, have I been disappointed. This coming from the fancy book blogger, publishing career hottie who’s childhood claim to fame was one Bobbsey Twin book in exactly one year. While living under the same roof, even in the same room, with a Nancy Drew book a day reader. Yes, that was a book a day.

Funny how things turn out.

If you’re in between books and looking, take it from some really great readers, and sample their libraries.

Please report back or let me/us know what you’re reading and/or recommending now!

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