Bob

I’m one of those peekers-not-posters you mentioned. The two problems with blogs are 1) no one has time to read them and 2) no one has time to write them. That’s usually the end of the story.

But there are other ways to look at it. One way is that the point of the blog is not to become a salon but to remain a solo act, where daily (hopefully) you pour out your song, and people “hear” it when they are searching and stumble on something you wrote, maybe months ago. People from Poland. People from New York. You write when you feel it; we read when we find it. Those two events might be separated by years.

Another approach is to hire a writer. That’s what we do. We write blogs for people who are too busy to conjure up good journalism on a daily basis. So if your book is about the oil fields of Kazakstan, we will blog daily about what’s happening in the oil fields in Kazakstan — not *as* you but for you. You — the author — can chime in with commentary any time you want. A professional blog gets written every day, putting your keywords in the RSS stream, and accumulating content that will pull viewers for years to come — on their schedule, when they find it.

When you use a pro blogger, it frees your time to go visit other people’s blogs and comment and contribute and cheer them on, because you’re not blogged-down on your own blog all the time.

These are just a couple ways to use blogs and blogging beyond the solo diary (Seth Godin) or group magazine (Huffington Post) approach.

With Best Wishes Always,
STEVE O’KEEFE
Author, “Complete Guide to Internet Publicity”
Adjunct Professor, Internet Public Relations, Tulane University