A near miss, but Ginsu knives saves the day. What??????
I just got home. It’s late. I’m a little under the weather. Perfect conditions for taking the night off from blogging. Then the thought popped into my head - ginsu knives - I just met the ginsu knife guy. More precisely, I met the guy who made the infomercial for the ginsu knife which means one of the first, IF NOT THE FIRST, infomercial ever.
Why would that excite me and what the devil do ginsu knives have to do with KWTB&B? With books?
Ah so, wise ones. Kevin Harrington, the infomercial guru himself, is writing a book for us for spring 09, and I get to bring it into the world. How cool is that?
This one, who’s title shall remain nameless for the moment, is fashioned as a cross between Chicken Soup for the Soul and Donny Deutsch’s Big Idea. That wasn’t necessarily the intention, but from today’s lunch meeting, that’s my take on the book.
Harrington’s got a fascinating history in the business that’s employed him since the early ’80’s. If you’re too young to remember the ginsu knife, I’m sure you know the exercise equipment hawker, Tony Little (who was my client years back before he started yelling), or the Foodsaver, or Bruce Jenner’s step thinga-ma-bob.
Anyway, the infomercial king didn’t rise to the top without sliding back down the pole a few times. His book will tell the stories of failure and triumph that happened along the way to his success. Now, his company does business in over 80 countries.
Imagine watching Tony Little with a Japanese or German voice over.
Sorry.
I’m gonna have fun with this one. On the horizon I see, teleseminars, lectures, morning tv talk shows and evening magazines.
And, the best part is, he’s going to conduct a contest for the best idea for an infomercial subject. If publicity doesn’t follow that idea…
Check back with me in March to see what actually goes on for this book. However you slice it, ginsu knife or not, Kevin Harrington’s story is going to be an inspiration.
Remember, keep your eye on HCI. There’s a lot more where that came from!
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