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Mr. President, I think we have the perfect (literary) foil…

February 26, 2009 at 5:30 am

No kidding, President Obama, I think we have the perfect adjunct for your economic stimulus and recovery plans. How about this: Blue Collar & Proud Of It: The All-in-One Resource for Finding Freedom, Financial Success, and Security Outside the Cubicle.

If that title doesn’t speak to the times, I don’t know what does.

The only catch is that you’ll have to wait until May to put this book in your hot little hands. But, by all means, don’t let that stop you from clicking on the pre-order button from you know where. (there goes my involuntary inner publicist)

In the meantime, feast your eyes and brain on what Joe Lamacchia has been building for years. When you visit his website, you’ll see that this is nothing new for him.  For years he’s been talking about the value of jobs that don’t necessarily require a college degree. These are the same jobs that might just be recession-proof, or at least recession-resistant. (Did you know that over 500,000 students drop out of college every year?)

Joe owns his own $2 million-landscaping company in Newton, MA, right outside of Boston and never attended college himself.  He suffered from ADD and poor grades in school. His mission is to change the prevailing mindset about blue collar jobs and he’s repeatedly spoken about it in high school assemblies and at veteran meetings. He’s become the go-to guy on the subject for NPR and major daily newspapers.

I see a lot more of that in his future.

You all know by now how I feel about letting the cat out the publicity bag too early, but this one deserves some sneak peeking.  The book includes trademark HCI inspiring stories and devotes  an entire chapter to a directory of schools, apprenticeships, and postsecondary training across the country.

And, remember, all that talk about energy and the environment? Joe Lamacchia talks about the emerging “green collar” careers which stem from (no pun intended) the blue collar sector.

We’ve got a lot in store for Blue Collar & Proud Of It.  It’s another gesture of hope packaged in a book jacket. We’re trying to identify the best location for its launching thinking about non-traditional book event places like the oldest carpentry school in Boston, maybe some kind of factory. If you live in and around Boston, got any ideas?

There’ll be op ed stories to place, bi-line articles to strew around the media and lots of  energy focused on national tv venues. Oprah can you hear me? (Maybe if I do that enough times she will)

For all those kids out there who just never felt like they were cut out for college and the rest of us who’ve sat on our white collar laurels (huh?) all these years who’s jobs may not be so secure (an understatement). This book may speak to a lot more people this year than it was originally intended for. So, close your eyes, roll up you sleeves, and tell me what color you see?

I’m guessing it’s somewhere in the family of blue shades with a little green around the edges.  Carpentry, plumbing, trucking, solar panel installation, roof repair, water conservation…the list goes on.

Mr. President, I think we have the perfect (literary) foil!

blue-collar-proud

Joe says: “It’s time to restore pride in the skilled trades. After all, we are America’s backbone.”

joe

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Comments (1)

1 Comment »

    This book sounds excellent and very timely!! I predict HCI will have a hit on their hands!

    Comment by Lisa MunleyFebruary 26, 2009 @ 2:42 pm

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