Fly on the wall: the celebrated galley letter for book publicity
Ok kids, today I’m sharing with you a hot-off-the-press galley letter that will be inserted inside of advanced readers’ copies of a very cool fall diet book (see title below). Its purpose is to catch the early attention of hungry media and inspire them to talk about the book in their respective newspapers, magazines, blogs, tv and radio shows. When the book is released in September, plans for story coverage will have been confirmed, decided and ready for yours, the consumers’, eyes.
Besides being a very smart and comprehensive book, this one is optimely timed given the latest research on how salt negatively affects our health and our waistlines. (Although the letter’s going out a tad later than I hoped — so we will miss some long-lead media. Take a lesson, Maria.)
Have a peek. Hopefully, you’ll glean something of value in its structure and content and at the very least, YOU will learn about this book – courtesy of my shameless promotion department! This letter’s a bit longer than some of the rest, but I think it works. Oh, I must give credit to the book’s editor, Allison Janse, who gave me the words. She’s hot stuff. Thanks, Allison!
Discover Your Hidden Diet De-Railers and Belly-Bloaters
How Salt Makes You Fat and the 4-Week Plan to
DROP a Size & GET HEALTHIER with Simple Low-Sodium Swaps
Tammy Lakatos Shames, R.D., Lyssie Lakatos, R.D. – The Nutrition Twins
ISBN: 0-75741351-5 – $15.95 – September/October
June 2009
Dear Colleague,
If your scale won’t budge and you’ve said good-bye to your skinny jeans, you could be sabotaging your diet, unknowingly eating one thing that is plugging you up, bloating you out, and packing on the pounds, despite your good intentions and all the stomach crunches you can stand.
As the Nutrition Twins explain in their new book, THE SECRET TO SKINNY: How Salt Makes You Fat and the 4-Week Plan to DROP A SIZE & GET HEALTHIER with Simple Low-Sodium Swaps (HCI Books — $15.95), the culprit is salt, and it’s everywhere, especially in the “health-conscious” and “diet” foods we dutifully eat. No longer flying under the radar, recent research proves that high-salt diets are associated with more fat cells on the body. Even worse, salt causes your fat cells to become denser. Given that the average American consumes twice the amount the human body, this leads weight gain, bloating, and the inability to lose the stubborn pounds. Until now…
As demonstrated time and again with their clients, the Nutrition Twins show you how to drop the salt and drop a size—or more—with the side benefits of improving your blood pressure, heart function, skin tone, and overall energy level. Their four-week salt-slashing diet is built around key foods—Anti-Bloaters, Flushers, and Slimmers—foods that get and keep you lean by ridding your body of excess salt and revving your metabolism for maximum fat burning. They also expose the Bloaters, Pluggers, Chubbers, and Flabbers –the everyday foods that are derailing your efforts. They’ll show you:
- Simple “salternatives” and food swaps that subtract pounds and add years to your life
- How to trick your taste buds to crave less salt
- Two weeks of menu plans, plus delicious low-sodium recipes for breakfast, lunch, dinner, and snacks
- Quick-fix cures for a “salt hangover” and the bloat that goes with it
- The 10-Day Jumpstart Plan that drops pounds fast!
Get ready to say hello to your jeans again, because the secret to skinny is out!
ABOUT THE AUTHORS
Lyssie Lakatos, R.D., and Tammy Lakatos Shames, R.D., own a nutrition counseling practice in New York City. They have been featured regularly as the nutrition experts on The Discovery Health Channel, The Learning Channel, and the Oxygen Network, and been featured in Good Housekeeping, Vogue, People, and Women’s Health. Visit: thenutritiontwins.com.
The Nutrition Twins
Please contact me, for an author interview, a review copy or excerpts at:
Kim Weiss – HCI Books
(800) 851-9100 ext. 212
or kimw@hcibooks.com
1 Comment »
RSS feed for comments on this post. TrackBack URI
Impressive! I think I need to read this. Sweets are not my weakness salt is. Being born without a sense of smell I put salt on everything so I can taste it. Looks like it comes out at the perfect time so people can watch what they eat before the holidays.