When a book becomes a movie…from Reincarnationist to Past Life!

February 4, 2010 at 12:08 pm

MJ Rose is a friend and colleague. In addition to hiring her literary marketing services for many of the HCI titles, I consider her one of my mentors.

MJ’s a prolific novelist with a background in advertising. Lucky for me, I get the benefit of marketing savvy from someone who knows the book business from the inside out. You know how it is, typically you get one or the other. The gifted author who has a way with words and lives in his or her head, or the aggressive marketing type with a one-size-fits all industries mentality.

Sure, there are other talented book marketers, and I employ them to help me in my author and title promotion projects, but I’ve learned over the years to listen to what MJ Rose has to say. Her promotions to the trade via “Author Buzz” or her ability to reach consumer book clubs or her finesse in blog ad campaigns, are first rate. I have no problem being a commercial for her.

What’s really exciting is that on Tuesday night, at 9:00 (2/9 at 9!), FOX is launching a new dramatic series called, Past Life, based on MJ’s REINCARNATIONIST novels.

How incredible is that?!

Since working at HCI, I’ve heard countless promises from authors or the producers making those promises that their book will become a reality show, the subject of a documentary, a tv movie, or even a Hollywood production. Sadly, almost none of them have come about. The competition is fierce and years can go by while a project is “in development.”

Past Life is really happening and I’m proud to know the writer who inspired it.

It’s on right after American Idol. Top that!

Kudos to you MJ!