Kim Weiss Publishing Services
 





I’ve been Bandler-ized in Trance-Sylvania

February 23, 2009 at 7:48 am

I know. Bandler-ized, Trance-Sylvania. It’s looking like I’m resorting to sensationalism to get your blog attention.   Maybe so. The real gist of tonight’s post which is called today, tomorrow (follow me?) is really a base touching effort to report in about my trip to Richard Bandler’s seminar, “Persuasion Engineering” in Orlando this weekend. The problem is, the Academy Awards start in twenty minutes. So, this post will be followed by another that will do justice to my trip.

Suffice it to say that being “Bandler-ized” is divine and “Trance-Sylvania is where he lives. And, it’s great to be an invited guest to his neighborhood.

For now, I’ll leave you with some photos to tide you over until time permits some fair (not necessarily balanced) reporting. Enjoy the Oscars. Go Sean Penn!

Joanne McCall, my publicist colleague who works on Richard Bandler's books with me. Lucky us!

Joanne McCall, my publicist colleague who works on Richard Bandler's books with me. Lucky us!

The real reason I go to Orlando: "Nile," the Ethiopian restaurant on International Drive. If you require silverware for your meal, stay home!

The real reason I go to Orlando: "Nile," the Ethiopian restaurant on International Drive. If you require silverware for your meal, stay home!

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Organic lettuce growing in Vashon's backyard garden. Yum!

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This whole economy thing is starting to scare me

January 28, 2009 at 9:38 am

Whenever I hear about someone losing their job or losing their home or losing something else that’s precious because of this bloody state of the economy, I experience my moment of empathy, compassion and then it passes. That may sound cold but I think I’m not unlike most people who have become more and more desensitized by the media and life in general.

Yesterday, I got some news that went straight to my stomach. Two women who are icons to me in the publishing world were laid off. Two women who, because of their talent and expertise, I thought were bulletproof. No way could they be let go from jobs that they did so well. Excuse me professions that are/were admired and appreciated by a very large circle of people.

Sara Nelson, editor-in-chief of Publishers Weekly magazine, and Daisy Maryles, executive editor have lost their jobs.

Sara, to me, a rock star editor who brought new vigor to a tired trade magazine and Daisy, who gave 43 years of her life to PW are serious casualties in this downsizing of American business game. Perhaps they made more money than their colleagues. Perhaps that upset the monetary equanimity and they morphed from valuable contributors to dispensable numbers. I’m sure they’re worth every penny they made and more and will leave behind a noticeable void. (Dare I say, it? Neither were spring chickens, not that was a factor in any decision making)

I always looked forward to Sara’s weekly column. Her engaging writing style and good choice of subject matter were a pleasure. Something hip and contemporary was infused into PW when she arrived there and as far as I am concerned, was a real upgrade.

Now, Daisy. She’s another story. I’ve had the good fortune of cultivating a friendship with Ms. Maryles over the years and count on her invitation to her family’s Passover seders. Mikey’s fennel salad has become a staple in my diet. But, the warmth that I feel around Daisy is not unique.  Anyone who’s done business with her knows how instantly comfortable she can make you feel. In fact, when I first came to HCI, Peter (my boss), told me of his special association with PW via Daisy Maryles. It wasn’t long before I found out what “special” meant.

In a word, she’s a gem.

Visiting NY for my book pitching won’t be the same. Sure, I’ll still take in a Broadway show with Daisy (which I do EVERY time), but visiting the offices of PW just won’t feel the same. It’ll just be weird. Daisy to me is synonymous with PW.   I’m sure I’m not alone in my sentiment.

What I do know, and everyone else who knows Sara and Daisy knows, too, is that the next business or organization to get either of these publishing divas will be the lucky ones.

I’ll miss them at PW but will be delighted to watch them in their next professional incarnations.

I wish you both the best, Daisy and Sara.

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What the heck is an author platform already? Part #1

August 11, 2008 at 11:08 am

What is it about your manuscript proposal that will entice an agent and/or an editor?

Or will it?

Is it the box of chocolates you send with your ‘script? The shocking pink plastic folder with the rubber clasp? The patchouli oil spritzed on the pages? (I just made that up, I’ve never heard of such a thing)

Even though chocolates are always appreciated, the delightful little morsels really don’t factor into the publishing decision. But, you knew that. If it were only that easy.

Rather, a number of elements need to be present to be seriously considered. Celebrity, sales track record, writing style (yes, this still has meaning), timeliness, market appeal, the placement of the moon, sun, and stars, and…drumroll, please… platform.

Ok, here it goes. An author platform is that which  the author brings to the table. What they contribute to the overall exposure of their book.

Fantasy platform scenario:

I have written about a topic that is just starting to bubble up in the news. I have previously sold lots of books (over 50,000 per title)  in the past and my name is recognized by booksellers, librarians, and book buyers. My current platform includes a syndicated column in a major daily newspaper, regular guest spots on popular radio shows, I’m the “go to person”  on my subject on both local and national tv news, I have a wildly popular blog, I’m on a perpetual lecture tour, and I’m an Oprah favorite. My name is Bionic Woman.

Sound a little unrealistic? Perhaps. But, get the idea? If you’re not involved in anything vaguely platform-ish, you better get your wood, hammer and nails and start building.

What would I recommend to you first? Create a website. Give people a destination where they can easily find you. Start a blog. (and learn something about how to grow these two technologies)

The idea is to constantly work to expand your audience, BUILD YOUR MAILING LIST, find ways to get your name, face and work in front of more and more and more people. Spend some time thinking about this. Does it mean planting seeds on a grass roots level (what am I, a gardener?) and building from there? Or can you land yourself a national outlet from which to spout your wisdom? In either case, good luck.

There’s much that can be done both above ground and below (my personal designations for things off and online). The more area you cover, the more chances you can be found. Remember, HCI published a book called “Crazy Aunt Purl’s Drunk, Divorced and Covered in Cat Hair ” by Laurie Perry that was born from a blog. The www.crazyauntpurl.com got so much attention from readers that Laurie came to HCI with an already well-crafted platform.

From there, her self-generated exposure (platform) translated naturally into a great publicity story. Sales grew exponentially (and continue to grow) from radio interviews, bookstore appearances, speaking engagements at women’s shows and specialty shops, tv interviews and mentions in some pretty impressive print media outlets.

Take this all in. Explore the wonderful blog Laurie has expertly cultivated and think of how you can get yourself “out there”. Remember, it’s not what you promise a publisher what you will or can do. It’s what you ARE DOING that will matter most.

Send in your ideas. I’ll be glad to give you feedback.

write me and I’ll send you a FREE copy!
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Delicious literature #2

June 25, 2008 at 9:49 pm

“When Rosa jumped to agree, it dawned on him that, miracle of miracles, this lovely girl might actually be developing feelings for him.  It was as if someone had struck a gong in his chest. His whole body reverberated with the news.”

from The History of Love by Nicole Krauss

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